This project was requested by a client : The Crédit Agricole Group, to promote an event they wanted to launch in April of 2024. The ambition of the event was to spark dialog about the future & AI technology. The target audience was mainly professionnal and interested in exchanging about AI. The client wanted a clean and prestigious feel to the site
First steps : Analyse of the design brief and breakdown of the needs and arborescence of the future site.
Let's do a little benchmark of events' promotional sites. The client suggested 'Les entretions du Royaumont'.
The main task was to design all the flows and prototype them at the same time in order to submit them to the client as fast as possible for approval.
Finally, we made many iterations with big and small tweaks to respond to client feedbacks
