Cha Bar

PROBLÉMATIQUE

Cha Bar is a brand creation case study for a new tea bar specialised in chinese high quality tea in Lyon. The message : 'Enjoy healthy, revitalizing & tasty high quality tea, no need for morning coffee anymore !'

LET'S THINK FOR 5 MINUTES...

MAIN PAINS

  • The brand has to be memorable.
  • Tea is usually seen as calming <or boring> and less of a morning to-go beverage.
  • The brand is not for recreative drinking such as bubble tea.

SOLUTIONS

  • Let's opt for pastel colors and cool 'serigraphied' big geographic shapes
  • Play into the calming vibes and insisting on the health & chinese traditions
  • Target an older audience that's looking for a healthy alternative for coffee
LET'S US COOK...

SOLUTIONS

pourcentage

I started with a little research on chinese tea (+little benchmark) and defining a moodboard. The ambiance would be fresh pastel colors, green and yellow mimicking the sun shining on the tea fields.

pourcentage

I started testing logos and colors with the colors on the moodboard and bold modern fonts to keep a modern direction.

pourcentage

I then tried to visualize with a few mockups and tests of key visuals for cups

pourcentage

and finally landed on a few assets that would be my client suggestion. <secretly want to serigraph it on a shirt>

TADAA ! THE 1 MILLION DOLLAR IDEA...

OVERVIEW & ASSETS

Icons

Screens

Screens

Big brain

What I learned

Next project : Valeriia