Bogundy

PROBLÉMATIQUE

Bogundy was a case study for a red wine market place, intended for a chinese audience.

LET'S THINK FOR 5 MINUTES...

MAIN PAINS

  • Oriental definition of a good UX is different from an occidental one
  • Oriental definition of a good UI is different from an occidental one
  • The site is targeting a very wealthy crowd interested in collections.
  • Need for sponsorship to access the app

SOLUTIONS

  • Chinese people use 'mega-apps' & QR codes = Create mobile-first website.
  • Chinese UI is usually more cluttered. <More informations = more quality>.
  • Insist on the quality of the wine & its french origin. Promote a savoir-faire
  • Use of QR codes and sponsorhip incentives.
LET'S US COOK...

SOLUTIONS

pourcentage

I started with studying major occidental brands chinese interfaces & I created a moodboard.

pourcentage

I then defined a very simple flow that would make sense with a 'mega-app'. Added a sponsorship centered registration, as well as a regular conversion tunnel with a QR code encouraging the user to share the app after they buy.

pourcentage

I designed all the screens and added a desktop version based on the main mobile interface with very little modifications <Developper sanity increased>.

pourcentage

Tadaa ! A bright, relaxing & clean interface.

TADAA ! THE 1 MILLION DOLLAR IDEA...

OVERVIEW & ASSETS

Big brain

What I learned

Next project : Cha Bar